2012 London Olympic Games Essay Example | Topics and Well Written Essays - 2750 words

2012 London Olympic Games - Essay ExampleHowever, after it became clear that Great Britain would, indeed, win a medal, the scope of progression and even service quality appeared to be redesigned and positioned under national pride and support for womens sporting. The Great Britain v. New Zealand hockey event, upon discovery of Britains group involvement, changed intentions from being a generic sporting event requiring traditional management oversight to a marketing opportunity to expand the brand presence of the unite Kingdom womens sporting associations, improve national reputational standing internationally, and also provide visitors with a total quality experience. Merchandising, promotion, public relations, sponsorship, and entertainment took a radically different approach (hence, the concentration was on marketing support and revenue-building through marketing). Under the EMBOK determine of events management, these particular knowledge domains are fundamental aspects of the events planning model (Getz 2007). These elements and processes required significant flexibility and rapid alteration to achieve profit and service quality provision goals with a new events positioning strategy ground on national honour and conceit for the achievement of womens sports participation. Great Britains involvement in this particular events match extended the life steering wheel of the event, transforming it from being just a mere constituent part of the broader 2012 Olympics to a full-fledged short-term project objective. The life cycle of this event project was change from a three to four-hour event to an elongated strategic project objective that would have a considerable period of growth before meeting final decline. This event became a tangible special project requiring significant marketing flexibility and reallocation of labour and finance.